Is a Website Enough?
Some people mistakenly assume that building a website is enough to attract clients and visitors and stop at looking for affordable website design for their business. Studies, however, show that over 80% of online and sales transactions start in search engines such as Google, Yahoo and Bing, making search engine optimization (SEO) crucial to your website’s success.
Without good search rankings, your potential clients won’t be able to find your website on the Internet.
This does not necessarily mean that you should splurge on website development with all the bells and whistles. While on page SEO should be your first step towards good search rankings, you’ll need to adopt off page techniques to yield effective and lasting results.
On page SEO
When planning a website, the cost of development is not an indication of quality SEO. It is possible to have affordable website design that is optimized by an SEO expert. On page SEO refers to the process of making your website appealing to both human and search ‘spider’ visitors.
Search engines use automated programs known as ‘spiders’, ‘bots’ or ‘crawlers’ to roam the Internet continuously in search of new content. Behind every web page that your viewers see is a source code that a search engine ‘spider’ normally reads. When a search engine ‘spider’ examines your site, it records information into a large database and assigns keywords to it for later retrieval when an Internet user types in a matching keyword. These ‘crawlers’ may also revisit your website periodically to see what changes have been made.
The goal of on page SEO is to present your website’s code and keywords in a readable manner for the search bots to index and rank accordingly.
Title tags: The title tag is one of the first things that a ‘spider’ views. Because words that appear in the title tag are heavily weighted, the title tag must contain your targeted keywords.
Meta description: Search spiders then view the meta description which ideally contains words that describe your page’s contents. Relevant keywords must also appear in the description. By default, search engines may display the first sentence following the title tag in search results pages.
Content: Search engine spiders also give much weight to keyword frequency on a web page although experts warn against overstuffing because search bots tend to move overstuffed links further down the results pages or ignore them as spam.
When considering providers for affordable website design, make sure that their services include on page SEO to boost your site’s search rankings.
If you need help with your website project – just ask!
