Internet Marketing is a Necessity
The Internet continues to grow at a fast pace with over 2 billion Internet users going online worldwide to find something with the help of a search engine. 85% of website traffic comes from search engine referrals.
This traffic is also where most of your customers and clients come from. As more web pages and sites are uploaded daily, landing on top search rankings is a tough challenge, making Internet marketing for small business a necessity— not a luxury.
More Than Building A Website
Internet marketing for small business is more than just creating a website; it’s about getting your website to appear in the top 10 search results, making it easy for your target market to find you on the Web.
Strategy for Internet marketing: Most businesses start by buying a domain name closely resembling their business or company names. Experts, however, recommend starting with intelligent keyword search and getting a keyword domain name for search engine visibility or optimization (SEO).
Keyword search: You can find a number of free online keyword search tools to help define your website’s targeted keywords, but none of these can provide precise leads unless you first conduct a careful analysis of your target market’s needs and problems, your proposed solution and the features of your product or service.
Armed with your targeted keywords, you then proceed with optimizing your website using on page and off page techniques.
On Page SEO
On page SEO is a process of arranging the elements of your website in a format that is readable to the search engine spiders. These are automated programs that go around the Internet continuously in search of content.
‘Spiders’ don’t view web pages the way humans do but go directly to specific data that they are programmed to retain, index and display in search results whenever an Internet user types in a keyword or keywords in their search engines.
On page SEO therefore involves presenting content, words and the site’s structure in a certain way that makes it easy for the crawlers to find your site and its contents, and to index it using your targeted keywords.
On page SEO includes putting your keywords in the appropriate places such as
• title tags
• meta description
• headings
• content
• filenames
• images alt tags
While on page SEO is fairly easy and within your control, off page techniques which involve getting quality inbound links entails more work and is the more obvious aspect of Internet marketing for small business.
Overall, SEO requires special knowledge and skill in website optimization and link building which are best left to the experts for effective and long term results.
Need help with on page SEO -just ask
