Many small business owners think that search engine optimisation is beyond their budget – only for the big players. A big like the good old days where the mainstream magazine, newspaper, TV and radio were mainly used by the big end of business. They weren’t for small or home businesses.

That is not the case for SEO. Small business can benefit hugely from strategic search optimisation.

Small Business Search Optimisation is Local

For many in small business optimising their searches is a local affair. This is certainly the case for small service based bricks and mortar businesses where the majority of customers are drawn from a 10km radius of the business.

That small geo targeted focus can make small business search optimisation very cost effective indeed.

It can be as simple as claiming and optimising the Google Places listing for the business to get the ball rolling.

Local Search Optimisation

A number of small businesses get this badly wrong. If you are targeting training for example you will have great difficulty ranking for that search but if you are targeting training keywords for local suburbs, larger towns and capital cities you give yourself a fighting chance.

The on page and off page local search SEO on your website coupled with Google Places optimisation gives you the best chance of being seen by the searchers in your market online.

Affordable Local Search Optimisation

Local searches are generally easier to target and require less work to rank. Therefore they can be incredible affordable and effective for small business search optimisation. Local search keywords can help put small business back on the map online.