On page search engine optimization or SEO is still the most natural way to get good search rankings in Google and other popular search engines, making website development services essential to your site’s success.
Website development services should not focus on flashy animation and spectacular visual effects. In fact, any business owner concerned with search engine visibility and top rankings must be forewarned that heavy graphic files behind a splashy page can affect a website’s search rankings and turn away human visitors as well.
How search engines work
Search engines follow a system of viewing, indexing and ranking web pages that its search spiders or bots regularly find on the Internet. The usual algorithms or program criteria are text-based and go behind a web page to view text that appears in its source code. Depending on the text found in the website’s code, the search spider assigns a keyword to the webpage so that it is easily retrieved from the search engine database whenever an Internet user types in a keyword that matches it.
Animated graphics and flash files frequently contain codes that do not make sense to the search engine spiders so that they tend to leave the splashy page without indexing it. Moreover, the animated files tend to be ‘heavy’ causing the web page to load rather slowly.
Internet users usually leave a page if it doesn’t show its contents within a few seconds. By the time your splashy page finishes loading its graphics, your website’s visitors will have already left the page.
On page SEO techniques
Navigability: A well-ordered website that has a clear structure appeals not only to your site visitors but makes it easy for the search engine bots to read its contents. This entails proper internal linking using targeted keywords, making sure as well that your links work and don’t redirect your site visitors to error pages. Experts find that generating a sitemap in HTML or XML format and submitting it to search engines makes it easy for the spiders to find your content.
Keyword placement: The location of targeted keywords and frequency of their use on your website is significant in SEO. Include your keywords in the title tag, meta description, body text, filename, and image alt tag to make your web page readable to the search spiders.
Ask about on page SEO when choosing website development services. Your provider should be able to strike the right balance between visual appeal and search engine friendliness to help your website succeed.
If you need help with SEO advice or SEO based website development just ask
