It’s time to take a deep breath, relax and get back to basics

business websites The basics of online business.

It really is as simple as putting the pieces in place. One part without the other doesn’t work as well as all parts functioning together.

Let me explain…

Research

The research you do provides the foundation of your online business. When you do it well – you know what you’re doing and why you’re doing it.

You need to research

  • whether you have a market of hungry buyers ready to devour your product or service
  • who they are
  • what they’re looking for and
  • what alternatives they have.

Basically you are researching your market and the keywords they use to search online. Without these it is hard to get your business in front of the people who need it.

Content

Content is the menu you serve up to your market of hungry buyers. It is your content that turns them from mere searchers into consumers – your customers.

If you haven’t done your research well enough to know your potential customers you won’t be able to give them the content they want in a form they’re ready and willing to digest.

If you haven’t done your research into the keywords they use when they search you won’t be able to optimise your content to ensure they find it when searching online.

Your website is merely the tool you use to serve your content. The design needs to suit your consumers, the information and the instructions totally focused on them.

Traffic

There is no point knowing you have a market of hungry buyers and a great menu to serve them unless you direct them to it.

Traffic is the steady stream of visitors to your site. With websites this is about driving traffic to you not simply about building a website and waiting for them to come.

Your website is optimised based on your keyword research – on page SEO. When your website is working you need off-page SEO to drive targeted traffic – your hungry buyers – to it.

Without traffic your website is a waste. it isn’t magic – it’s a simple process of investing in ongoing SEO.

Conversions

Conversions are the key to your online business success. They are your bottom line.

If you have done everything else but nobody buys then something is wrong. You can convert searchers to buyers with great content and strong calls to action.

When you

  • keep people interested
  • tell them exactly what they need to do and
  • give them a compelling reason to do it

    • … they usually follow through.

    All you need to know is what you want people to do, ask them to do it – then test, track and measure that they do!

    As Easy As A B C

    Research, Content, Traffic, Conversions

    • How you know what they want
    • How you deliver it to them
    • How you ensure they find it
    • How you know they got it

    The focus for you as a business owner doesn’t need to be on the ins and outs of websites and SEO. Your focus needs to be on your customers – what they want and how to reach them. Your focus must be on growing your business – generating new customers and retaining current ones.

    When you focus on being the business owner and growing your business you’ll automatically ask the right questions to find the online experts who can deliver the return on investment and business growth online that you seek. When you find the right one they can often give you far more than you even know to expect.

    When you are ready to invest in building your business online call for your complimentary phone consultation 1300 887 595.

    Switch to our mobile site