Internet Marketing Levels the Playing Field
Internet and search engine mechanisms allow small businesses to compete with the giants in their industries by indexing and ranking your small business website if it is optimized for search visibility.
Traffic
Every website relies on Internet traffic to survive in business just as a traditional brick and mortar establishment needs foot traffic to generate sales. More than 80% of a website’s traffic comes from search engines that show Internet users a list of web pages that match the keywords they type. It’s important, therefore, to rank well on search engine results pages for your potential clients to find you.
An optimized website is one that has all the right elements that search engines look for when ranking it and is the ideal starting point for search engine optimization or SEO.
Keyword research: Your Internet marketing strategy begins with knowing your targeted keywords. Free online tools for keyword suggestions may help but only after you’ve determined what your target consumers or clients need, what their problems are, the solution you provide and the important features of your product or service. An SEO expert can help you with this and provide valuable tools as well.
Domain name: Take your keywords to heart and use it in your website’s domain name. Keyword domain names rank better than unique names or a business name that does not contain your targeted keywords. When buying a domain, go for the ‘.com’ TLD extension as well.
Keyword placement: Search engines put much weight on text that appears in your website’s title tag, meta description, image alt tags and text content. Your website developer should be able to take care of including your keywords in the right codes but you may have to hire an SEO article writer to provide fresh and search engine friendly posts for your website.
Filenames: Every keyword in your website’s HTML code (the language of Internet programming) improves your site’s SEO, including those found in filenames and page names.
404 Error page: While constantly testing your pages and links are necessary to prevent error pages from showing up to your visitors, you’ll need to set your error page in such a way that it contains links to the main subjects of your website. This keeps your visitors from leaving your site when they encounter errors.
It doesn’t cost much to have a small business website; anyone can have a site these days. What’s more important is getting it to rank well in search engines, for which you may need the services of a developer who specializes in on page SEO.
Need help? Call Insynrg today for a chat about improving your website with SEO.
