Conversions Measure Return On Investment

Conversions happen when people take the action you are asking them to take. Whether that be to opt-in with their email to download information, make a click or a phone call, or click to buy – they are conversions and should be measured.

Smart web developers measure conversions. Really smart web developers test for conversions and optimise for them because conversions are your return on investment.

There are whole organisations who specialise in conversions alone.

Measuring, Testing, Optimising Conversions

A couple of years ago James Schramko said “it’s all BS until you test”. I was new to internet marketing then and he was my teacher. It is something I have never forgotten.

Many businesses build a website and that is the end of it. An increasing number are stretching themselves with SEO. The majority however would not be testing – especially business websites.

This is a strange phenomenon because online it is easy to test. Really smart marketers test headlines in paid ads online and then use the highest converting headlines in offline advertising. After all they already know the headline works!

Your Conversions

If you’re not testing, tracking and measuring conversions then it stands to reason you cannot optimise for them. You may be surprised to know you can test where people click, you can track this down to the level of the day time, search engine they came from if you want to.

It is time to ask yourself – do you know how people are getting to your website and what they are doing when they get there?

If not – why not?!

This is your online business. You need to know if people are just clicking away, or whether they stay and where they click.

Speak to you web developer today about measuring and testing conversions. You can’t afford not to, especially if you are paying to drive traffic to your website. If you pay to drive targeted traffic you want to know you are giving them what they want and they are doing what you want as measured by conversions.

Don’t let your traffic go to waste. Call INSYNRG today to discuss conversions.