When you want to be extraordinary not ordinary – you need killer content
Content Makes The Difference Online
“What’s in it for me?”
That is what searchers are asking and looking for. They don’t care about you, how long you’ve been around or how many awards you’ve won. They were looking for information, an answer or a solution, not for you but for what you can give them.
The reason you started with market research is so you know your market well enough to know exactly what they want. You know how they speak. You know the problem they want to fix. You know how to offer them your solution in a way that appeals to them
Content Delivers Your Message
Content can be written, spoken or seen – articles, images, podcasts or video. Each can not only be placed on a website but also distributed online.
The most important part of the content is it needs to appeal to interested people. People see it, people read it – people need to respond to it. To ensure that happens every aspect of your content needs to be congruent to the message you are delivering.
You can be too clever for your own good. Think about great sales people – do they try to impress you with how clever they are? No.
Do they try to impress you with how funny they are? No.
Do they jump on your shouting at you about how great their product is and why you must buy it? No.
So neither should you! Your website which will deliver your content will be your 24 hour sales person. Think like a great salesperson as you create your content. You want content that wins buyers over and makes sales – not drives them away.
Search Engines Rank You But People Buy
Content needs to be search engine optimised based on your keyword research. Content can’t be written for search engines though because they don’t buy – people do.
Whatever content you have on your site must appeal to people. It must explain why you are the solution they have been searching for, why they should read on, or click to continue. What action you want them to take and why they should bother to take it!
One of the biggest mistakes businesses can make is to forget the people who are or will be their customers.
If your site isn’t converting and you need help to create killer content – call for a complimentary website content review now. 1300 887 595.
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