Online Business Marketing
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As fast as the world spins the changes in online business marketing seem to happen. There are a few constants that stay the same though… Online Business Marketing Constants 1. You need a strategy. Like all marketing your online presence shouldn’t be based on a hit and miss or scattergun approach. A sound strategy is based around your market. One of the biggest mistakes I see...
Read MoreSmall Business Search Optimisation
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Many small business owners think that search engine optimisation is beyond their budget – only for the big players. A big like the good old days where the mainstream magazine, newspaper, TV and radio were mainly used by the big end of business. They weren’t for small or home businesses. That is not the case for SEO. Small business can benefit hugely from strategic search...
Read MoreSmall Business Internet Marketing U-Turns
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Small Business Internet Marketing Patterns One person does it and everyone else follows. You’ve seen the patterns. When businesses started to build websites they were like brochures online. Welcome to our website. We do, we are. we’ve won…. Small businesses copied the trend. The lead had been set. That must be the way to do a website and of course they were being built by the...
Read MoreStrategic Internet Marketing for Small Business
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Why Internet Marketing For Small Business Marketing needs to be leveraged, affordable and deliver a return on investment which is why internet marketing for small business can be a successful strategy. The issues with many forms of marketing is firstly expense. Newspapers, radio, magazines, leaflets for example can be expensive and do not always deliver results. Secondly is targeted. Advertising...
Read MoreSocial Media Strategy Tips
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Think through your social media use before you start. Here are my starter tips. Your Market Who is in your market? Really drill down and identify your market. Know your market by an avatar with a name, agem occupation, interests, needs and desires. Personalise your knowledge and understanding. Is Your Market On Social Media This just doesn’t mean Facebook. There is more to social media...
Read MoreG-o-o-g-l-e It
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Make The Connection Everything online is essentially about making the connection. Too many small business owners are so busy being their business that they are being too slow to make that connection. Google is now a word in our vocabulary. Google it, I google-d it… When we want something most of us – you know what I’m going to say! Yet how many small businesses still don’t...
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