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What Can Brangelina Teach Us About Team Branding?

business websitesCan the personal brands of team members be combined to form a Super Team?

Personal Branding

This week has been all about personal branding statements for me. The ups, the downs, the pitfalls and the challenges. That was just me trying to define mine. However it did get me thinking about people in teams.

Have you ever challenged the individuals working for you to develop their personal branding statements? To think about their strengths and what they bring? (more…)

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Change Faster: 12 Fearless (and Slightly Badass) Ways to Drive Change

business websitesPeople don’t resist change they resist being changed.

1. Don’t be afraid to ‘type’ your team. Are they driven risk-takers, cautious over analysers, ahead-of-the-trenders, guarantee-seekers etc?
This isn’t about casting judgement. It is about gauging their personality types and likely resistance or willingness to change. Who are likely to be ‘on your side’ quickly? They are the people who will help you sway the others.

2. Know the Benefits
“But we’ve always done it this way.” “If it ain’t broke, don’t fix it.” We’ve all heard a million and one versions of these statements. Communicating change without clear, concrete benefits makes you one of those (more…)

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